Max initiates 'Share Fashion Share Smile' campaign with Goonj - Collects 10k clothes from Bangalore

Max Fashion recently celebrated World Environment Day in association with Goonj NGO by collecting old fashion apparels across Bangalore. In light of the second innings of ‘Share Fashion Share Smiles’ initiative, customers and Employees contributed their old clothes at various Max stores across the city. The initiative concluded at VR Bengaluru today, as famous actress Shruthi Hariharan and the entire cast and crew of movie ‘Tora Tora’ came together to pledge their allegiance for a greener planet.

Speaking on the occasion, Mr Anil Chinnabhandar, Senior Vice President, Max Fashion commented, “The idea is to give back to society and make a change in our country. We saw the disparity of resource availability where we live, but we also recognized how a little gesture of aid can go a long way. Today, I feel proud to announce that our initiative with Goonj has culminated successfully with the collection of ten thousand garments. The collected clothes will not just be re-worn, in fact, the unusable and small pieces of clothes will further be reused and recycled under initiatives like ‘Green by Goonj’.” 

Shruthi Hariharan who was present on the occasion, further stated, “I totally believe in sharing, as sharing is caring! It was enthralling to see people coming in huge numbers and helping their fellow humans. It feels great to see the zeal is still alive in people and it has been incredible to be a part of something so valuable.”

“As a responsible citizen we should all work towards the betterment of the society. With this initiative, Max has given us the platform go the extra mile for our community”, mentioned Mr. Harsh Gowda, Director of Tora Tora.

Customers who shared clothes were gifted saplings on World Environment Day for their contribution. Max gave out more than 2,000 saplings across the city. Max has always taken a step forward towards environment sustainability. They have been doing various activities across cities that benefits the society like upcycling and craft workshop. At the Max Kids Festival the kids learned to create waste bins out of plastic bottles. They have upcycled over 1000 plastic bottles during this activity.